Mayor Landry called the meeting to 
	order at 7:00 P.M. 
	PLEDGE OF ALLEGIANCE
	ROLL CALL: Mayor Landry, Mayor Pro 
	Tem Gatt, Council Members Fischer, Margolis – absent/excused, Mutch, Staudt, 
	Wrobel
	
	ALSO PRESENT: Clay Pearson, City 
	Manager
	Victor Cardenas, Assistant City 
	Manager
	Charles Boulard, Community Development 
	Director
	Tia Gronlund-Fox, Human Resource 
	Director
	Barb McBeth, Planning Director
	Mark Spencer, Planner
	Ara Topouzian, Economic Development 
	Director
	
	
	APPROVAL OF AGENDA 
	CM-11-10-145 Moved by Gatt, seconded 
	by Staudt; CARRIED UNANIMOUSLY:
	To approve the Agenda as presented 
	Roll call vote on CM-11-10-145 Yeas: 
	Gatt, Fischer, Mutch, Staudt, Wrobel, Landry
	Nays: None
	Absent: Margolis
	
	PUBLIC HEARING 
	
		- Establishment of a Commercial 
		Rehabilitation District (PA210) located at 46100 Grand River Avenue for 
		proposed hotel and meeting facility for Suburban Collection Showplace.
 
	
	
	Mark Churella, 21075 Cambridge Drive, 
	said he was the President and CEO of FDI Group. He said he made a conscious 
	decision to become a business person and citizen in the City of Novi. Mr. 
	Bowman created a private convention center. Mr. Bowman and the City of Novi 
	had benefited from its success. He said the times we were currently living 
	were defined as the new normal. Risk takers needed to utilize every measure 
	available to ensure their projects were successful. The current economic 
	conditions required projects such as these to pursue and obtain tax 
	abatements. Contractors would declare that tax abatements created an unfair 
	advantage and didn’t leave a level playing field but he thought nothing 
	could be further from the truth. This project would attract new, larger 
	shows to the Suburban Collection Showplace which provided opportunities for 
	his companies as well as others in the City of Novi. He said other hotel 
	properties in the City of Novi would ultimately benefit from the overflow of 
	rooms that could not be accommodated by the proposed new hotel property. He 
	said he had used both the Suburban Collection Showplace and the St. Johns 
	Golf and Conference Center; they had similarities in their banquet halls and 
	aggressively competed for business. St. Johns had a golf course and 
	beautiful grounds and the Suburban Collection Showplace had an expansive 
	exposition center. The Suburban Collection Showplace also competed with Cobo 
	Hall. Cobo Hall received millions of dollars in annual subsidies that was 
	not a level playing field. He said over the past ten years his company had 
	provided several million dollars in property taxes to the City of Novi. He 
	supported the approval of the Commercial Rehabilitation District PA210 
	proposed hotel and meeting facility for the Suburban Collection Showplace.
	
	Brian Barton, 27000 Providence 
	Parkway, said he was with Hotel Investment Services; they managed the 
	Staybridge Suites in Novi. They were opposed to the tax abatement because it 
	was not a level playing field. He said the hotel was too small to attract 
	what they needed to enjoy some overflow. He said the hotel would have around 
	127 hotel rooms. The average ratio was 67 square feet of meeting space in a 
	large conference center per hotel room. He said this particular project had 
	a ratio of 236 square feet per hotel room, which was 252 percent off the 
	typical conference center hotel. He didn’t think other hotels would benefit. 
	According to the calendar there were eighty-eight functions scheduled at 
	Suburban Collection Showplace; giving them the benefit of the doubt to fill 
	the hotel for every event only 23 percent of the hotel would be occupied. If 
	the number of events doubled due to the addition of the hotel the occupancy 
	would only be 46 percent. This hotel would be taking business from the other 
	hotels. He said Staybridge Suites sold around 29,000 hotel rooms per year. 
	If Mr. Bowman could reduce his rate by $3 due to the abatement, their hotel 
	would have to match that rate to stay competitive. They would be losing 
	around $80,000 a year.
	Greg Bond, 26800 Beck Rd, was the 
	owner of Visions Spa Salon. He said they did a lot of business with the 
	Suburban Collection Showplace and their bridal conventions. He said a hotel 
	at that property increased Mr. Bowman’s opportunity and the City’s 
	opportunity for greater exposure. He thought the tax abatement would benefit 
	the entire community. 
	David Beaman, 46350 Grand River, was 
	the senior general manager at Art Craft Display. They were the general 
	contractor for show services at the Suburban Collection Showplace. He was in 
	support of the commercial rehabilitation district under consideration. He 
	started his office as a staff of one in 1993. Over the past 18 years they 
	had grown to over 30 employees and had the largest gross revenue out of 
	their three Michigan locations. By having direct contact with over 200 state 
	trade associations, this expansion was greatly anticipated in order for the 
	associations to increase the size and frequency of their events. It would 
	lure groups that didn’t currently use the facility due to the lack of hotel 
	rooms or meeting room capacity. He said the expansion would make the 
	Suburban Collection Showplace and the City of Novi a more viable destination 
	for future national and international events which would provide substantial 
	economic impact to the City of Novi and all surrounding businesses. He 
	believed the new convention center hotel and meeting space was in the best 
	long term interest of the entire City.
	Paul Hess, Epoch Restaurant Group, the 
	exclusive food service provider of the Suburban Collection Showplace. The 
	company had been in business in the City of Novi since 1982. Part of their 
	mission statement was to serve the community in which they did business. The 
	opportunity to provide additional jobs was the most important decision being 
	made. As they evaluated the additional opportunity that the new hotel would 
	bring they projected an increase that doubled their current numbers. They 
	currently employed 110 full and part time staff consisting of $1.5 million 
	in wages. He said in anticipation of that doubling they looked to bring 
	business in from other states rather than competing and cannibalizing the 
	local business. He said their data represented the revenue from only food 
	and beverage event services for banquets, conferences and meetings at 
	specifically the Diamond Center, not the entire exposition center. He said 
	the additional revenue did not project any increases for the additional 
	services provided at the Showplace. He said the addition of the proposed 
	hotel would give them a far greater advantage to attract events from 
	competing states and venues. It was their opinion that the additional 
	economic benefit would make a positive impact on not only the local 
	community but on greater southeastern Michigan as well. The positive impact 
	should be recognized immediately as many of the jobs they would be able to 
	provide were not technical in nature and didn’t require long term training 
	or an advanced level of education. He said the jobs were sustainable and a 
	great option for many people.
	Dan Linnon, co-owner of Andiamo of 
	Novi and the Rojo Mexican Bistro. He said Mr. Bowman wanted to invest a 
	tremendous amount of money into the community and it was incumbent for us to 
	assist that. He said he didn’t have specific figures but when there was an 
	event at the Suburban Collection Showplace their business spiked 
	tremendously. He said as a business owner, he was very thankful for the 
	Showplace. He said if Mr. Bowman and his team felt the hotel would benefit 
	the facility then the investment on the City’s standpoint was relatively 
	small in comparison.
	Susan Cerrito, General Manager of the 
	Crown Plaza Hotel, said they were formerly in partnership with the Suburban 
	Collection Showplace. She said they were challenged, the market was running 
	in the low to mid 50 percent occupancy. She said they added 2,000 brand new 
	hotel rooms to downtown Detroit which did very little to help their market. 
	She said Detroit now needed 4,500 or more guestrooms filled to push business 
	into the suburbs. She said as a former partner with the Suburban Collection 
	Showplace they did not sell out during the large conventions. She said in 
	her opinion adding 127 more guest rooms to the market was not going to 
	attract larger conventions. When running 54 percent occupancy, there were 
	enough rooms in the market to accommodate the conventions already. She said 
	they didn’t have enough occupancy or demand and didn’t believe 127 rooms 
	would draw a major large convention to allow them to experience overflow.
	Daniel Fon, General Manager of the 
	Sheraton Novi, agreed with Ms. Cerrito’s statement regarding 2,000 more 
	hotel rooms in the downtown market where they used to see compression from 
	an auto show and SAE. He said as soon as those rooms were added their 
	January numbers went down by 35 percent. His hotel paid $515,000 a year in 
	taxes to the City of Novi. He said with the $7.8 million of revenue he did 
	in Novi in 2010, his gross profit was $1.4 million. He said looking at the 
	numbers put together; the hotel would run at approximately 60 percent 
	occupancy and would probably be higher because people would want to stay at 
	the host hotel. He said in the hotel business people would pay more to stay 
	at the host hotel. At an average rate of $105 that put $2.9 million of 
	revenue into that hotel. Based on his profit numbers of 17 percent profit, 
	they would have a gross profit of $496,000. He said he wasn’t opposed to Mr. 
	Bowman building a hotel there he was more opposed to the tax abatement 
	allowing him additional funds to profit with the abatement in place.
	Sam Ashley, Cunningham Limp 
	Construction Company, said they had constructed over two-million square feet 
	of commercial space within the City of Novi. He said their company was 
	selected to be the builder of the project. He was in support of the 
	commercial rehabilitation district. He shared benefits that would be 
	experienced through the construction of the project. He said it would create 
	approximately 400 construction jobs within the City of Novi. He said there 
	were many influences on surrounding businesses. 
	Nancy Legrander, Director of Corporate 
	Sales at the Crowne Plaza Hotel, said the Suburban Collection Showplace did 
	a great job bringing events to the City but with respect to hotel rooms they 
	were hurting. She said they were running average overall occupancy in the 
	area of 60 percent. She didn’t think more hotel rooms were needed in the 
	market. She said they were partnered with the Suburban Collection Showplace 
	as their preferred hotel and they were not sold out. She thought the 
	Suburban Collection Showplace should stick to hosting the events in the area 
	which attracted consumers to the area. She said in the short term she could 
	see the construction bringing in jobs and revenue but in the long term the 
	hotel would hurt the other hotels in the market.
	Kevin Schramm, Vice President of 
	Development with Hyatt Hotels, said he was in support of the project. He 
	said he worked with the Hyatt for six years, since they launched the Hyatt 
	Place brand in 2005. He said he believed there would be significant new 
	demand created by this hotel. He thought it was sized appropriately to 
	service the new demand while not putting other hoteliers in the area at 
	great risk. Most of the statements made from competitive hotels relative to 
	their occupancy were generally speaking in line with their brand averages. 
	He said debt in today’s market place was very hard to come by. He said Mr. 
	Bowman was making a small request from the City to make an investment which 
	would be returned over 30 years of increased taxes. He said they were 
	willing to step up and support the project with some of their equity but it 
	wasn’t enough to hit any sort of level returns that an average hotel 
	investment would see.
	Blair Bowman, TBON, LLC, Owner and 
	Operator of the Suburban Collection Showplace, said he appreciated the 
	comments made on all sides. He also appreciated the effort that Council and 
	Administration had put into reviewing the proposal. He said there was 
	nothing normal about the times and nothing traditional about their proposal. 
	He said he was dealing with multiple things that had to occur in order for 
	the tax abatement to be supported; this was only one of them. He said with a 
	modest investment now, the City would see a return on that investment over 
	the next 25 or 30 years. He said they pulled and generated 28,000 additional 
	room nights and further provided at least 17 and now up to 22 new potential 
	large scale convention and conference users that required an onsite hotel. 
	He said they weren’t just looking to build another hotel in the market 
	place, this was to provide infrastructure to support and sustain their 
	positive economic impact. If they didn’t build the hotel they would lose 
	business and fail to maintain the benefit of the Suburban Collection 
	Showplace and what it produced now. He said they needed to expand in order 
	to provide for the needs of the meeting and conference and convention 
	planners going forward.
	
	PRESENTATIONS 
	
		- City of Novi receives two awards at 
		International City/County Management Association Annual Conference – 
		Victor Cardenas, Assistant City Manager
		
a. Voice of the People Award for 
		Transformation – Library Services
		b. Voice of the People Award of 
		Excellence – Code Enforcement
		
		Mr. Cardenas said at the 97th 
		annual International City/County Management Association Conference he 
		accepted two Voice of the People Awards, one for excellence and the 
		other for transformation. He said the awards were given by ICMA and the 
		National Citizens Research Center. Novi participated in the National 
		Citizens Survey on three different occasions, most recently in 2010. He 
		said local governments used the National Citizens Survey to gather high 
		valued citizen data on budgeting, goal-setting, performance measurement 
		and program planning at a low cost. To win the excellence award the 
		rating for service quality must be one of the top three among all 
		eligible jurisdictions in 2010 and must reside in the top 10 percent 
		among over 500 jurisdictions in the National Research Center database of 
		the Citizen Survey. He said Novi’s Code Enforcement Services positive 
		response rating increased almost 10 percent from the 2008 survey. He 
		presented the award to Mr. Boulard.
		Mr. Boulard said thank you on 
		behalf of the Code Enforcement staff.
		Mr. Cardenas said Novi also won 
		the Voice of the People Award for the transformation of our public 
		library services. He said to win the transformation award the 
		improvement in service quality rating must be significantly higher than 
		the rating from the most recent prior survey conducted in that 
		jurisdiction and larger than the improvement shown in all eligible 
		jurisdictions in 2010. He said the library received a 94 percent 
		positive rating which was up 10 percent from 2008. He presented the 
		award to Mr. Kilgore.
		Mr. Kilgore said on behalf of the 
		Library Board he would like to say thank you. He said if it weren’t for 
		the Executive Director and staff this wouldn’t have been possible.
		
		 
		- 
		
			Public Access Promotion Committee – Carol F. Spennachio and David 
			Schied 
		Mr. Shied said they were busy 
		working on new ideas. He worked with Brian from SWOCC to put together an 
		educational program for the community. He said they had between 13 and 
		17 regular attenders at their Public Access University which ran for 12 
		weeks. Their weekly lessons were recorded. They started certifying 
		people through their training program last week and had a website set 
		up, publicaccessuniversity.wikispaces.com. He said their weekly lessons 
		could be viewed on their website. They taught people how to produce and 
		were currently at the post-production stage. He said they gave people an 
		opportunity to be more hands on than with the previous training program.
		
		
		 
	
	PROCLAMATIONS
	1. Recognition of Pancreatic Cancer Awareness 
	Month for November – Tom Pyden 
	
	Mayor Landry presented the 
	proclamation to Tom Pyden.
	Mr. Pyden said this was the second 
	year in a row that the City granted the proclamation and he appreciated the 
	support. His family lost their mother/wife to this dreadful disease five 
	years ago. Since then they dedicated their lives to honoring her memory and 
	helping others. He said his son, Alex, was a first year medical school 
	student at Northwestern University trying to find a cure for cancer. His 
	daughter, Taylor, was a sophomore at Michigan State University and put a lot 
	of energy into spreading their effort. He said if this proclamation brought 
	one more person or one more dollar to the cause they knew it was successful.
	
	REPORTS:
	1. MANAGER/STAFF – 2012 Health Care Benefit Plan 
	– Tia-Gronlund-Fox 
	
	Mr. Pearson said they sent out 
	material to share with Council regarding employee healthcare. He said 
	overall they were very pleased with the results; the increases were well in 
	line with the region and budget. 
	Ms. Gronlund-Fox summarized the 2012 
	employee and retiree healthcare renewal plans. She said the Blue Cross Blue 
	Shield rates came back for active employees at 2.2% and the retiree’s 
	renewal rate came back at 12.1%, which was still near the national average. 
	She said the HAP rates came back less than what they thought at 7.4% for 
	active employees and 6.8% for retirees. She said the Priority Health Plan 
	came back at 8.8% for active employees. The Delta Dental rates came back 
	with a reduction of 1.2%. She said this year they were introducing a high 
	deductible Blue Cross Blue Shield Community Blue 4 plan which would replace 
	the Community Blue 2 plan for several groups, including the administrative 
	and the library employees, which would save the City around 20%. She said it 
	was expected with the employee contributions rising, most employees would 
	move off the Blue Cross plan because it was the higher priced plan and 
	migrate into the HAP and Priority Health plan.
	
	2. ATTORNEY – None
	
	
	
	AUDIENCE COMMENT – 
	Irwin Arkin, 43100 Nine Mile Road, 
	spoke regarding street naming in Novi. He thought an error was made some 
	time ago and it had been compounded. He was concerned with the addition of 
	the word West to his address and the City’s address. He said sometimes his 
	water bill listed the City Offices on W. Ten Mile but other times it was 
	strictly listed on Ten Mile and his address on Nine Mile was sometimes 
	listed as W. Nine Mile. 
	Mark Trueman, MHM Construction, said 
	his company provided the electrical work at Fuerst Park. He asked Council to 
	drop the liquidated damages charges they had against them. He said they went 
	63 days over contract because they couldn’t get materials that were in 
	nationwide shortage. He said they did extra work for the City trying to get 
	things done on time and once they received the materials they finished the 
	project in three days, working Saturday and Sunday. He said if Council 
	considered dropping the charges, they had extra materials at the warehouse, 
	and they proposed making a contract with the City to replace the additional 
	ones at no charge. He felt they did everything possible to get the 
	materials.
	Diana Canup, 47210 Glamorgan, said she 
	was the president of the Pioneer Meadows Homeowners Association. She said 
	Council would be discussing the Planned Suburban Low Rise (PSLR) area. She 
	stated that their subdivision was never notified of these changes. She 
	discussed with the Planning Commission that there were no homes located at 
	any of the properties adjacent to Mr. Bosco’s property, it was his vacant 
	property. Because of the 300 feet limit, they weren’t notified. They felt 
	that 4.5 units per acre was overwhelming for that residential. They felt 
	nothing but residential buildings should be put in the area. She said to 
	promote something that was that high density was disturbing and they were 
	disturbed that they weren’t notified. Regarding the property that was 
	included in the zoned area, anything north of 11 Mile Road made sense to 
	her, but she didn’t agree that the section of land south of 11 Mile should 
	be included. She said they had many questions regarding the zoning overlay 
	change.
	 
	
	CONSENT AGENDA REMOVALS AND APPROVALS 
	(See items A-J) 
	CM-11-10-146 Moved by Gatt, seconded 
	by Wrobel; CARRIED UNANIMOUSLY:
	To approve the Consent Agenda as 
	presented 
	Roll call vote on CM-11-10-146 Yeas: 
	Fischer, Mutch, Staudt, Wrobel, Landry, Gatt
	Nays: None
	Absent: Margolis
	
	
	A. Approve Minutes of:
	
		- September 26, 2011 – Regular meeting 
 
	
	B. Enter Executive Session immediately following 
	the regular meeting of October 17, 2011 in the Council Annex for the purpose 
	of discussing pending litigation, labor negotiations, property acquisition 
	and privileged correspondence from legal counsel. 
	C. Approval of Zoning Ordinance Text 
	Amendment 18.252 to update the Novi Site Plan and Development Manual in its 
	entirety and to amend the City of Novi Zoning Ordinance at Article 25, 
	"General Provisions," Section 2516 "Site Plan Review (All Districts)" in 
	order to update the existing Novi Site Plan and Development Manual. 
	Second Reading
	
	D. Approval of an addendum to the 
	previously approved and executed Preliminary Engineering Agreement with CSX 
	Transportation, Inc. for the review of the portion of the Ten Mile Road 
	Pathway project (CSX Railroad to Catherine Industrial Road) located within 
	the CSX railroad right-of-way.
	E. Approval of a Resolution Concerning 
	Acquisition and Approving Declaration of Necessity and Taking and 
	authorization of Offer to Purchase in the amount of $2,105 for a permanent 
	easement and temporary grading permit on the Comau Pico, Inc. property 
	(parcel 50-22-23-376-008) for the purpose of constructing a pedestrian 
	safety path on the north side of Ten Mile Road between Catherine Industrial 
	Road and the CSX Railroad.
	F. Approval of a Resolution Concerning 
	Acquisition and Approving Declaration of Necessity and Taking and 
	authorization of Offer to Purchase in the amount of $1,810 for a permanent 
	easement and temporary grading permit on the Suppliers Investment Co. L.L.C. 
	property (parcel 50-22-23-376-014) for the purpose of constructing a 
	pedestrian safety path on the north side of Ten Mile Road between Catherine 
	Industrial Road and the CSX Railroad.
	G. Approval of a Resolution Concerning 
	Acquisition and Approving Declaration of Necessity and Taking and 
	authorization of Offer to Purchase in the amount of $2,434 for a permanent 
	easement and temporary grading permit on the Suppliers Investment Co. L.L.C. 
	property (parcel 50-22-23-376-013) for the purpose of constructing a 
	pedestrian safety path on the north side of Ten Mile Road between Catherine 
	Industrial Road and the CSX Railroad.
	H. Approval of a Resolution Concerning 
	Acquisition and Approving Declaration of Necessity and Taking and 
	authorization of Offer to Purchase in the amount of $858 for a permanent 
	easement and temporary grading permit on the Shaffer property (parcel 
	50-22-23-376-004) for the purpose of constructing a pedestrian safety path 
	on the north side of Ten Mile Road between Catherine Industrial Road and the 
	CSX Railroad.
	I. Approval of Traffic Control Order 
	11-31 requiring westbound Summerlin Blvd. to stop at West Park Drive.
	J. Approval of Claims and Accounts – 
	Warrant No. 853A and 853
	
	
	MATTERS FOR COUNCIL ACTION – Part I
	
	
		
		- Approval of an application fee for future 
		potential PA 198 tax abatement projects; Two-tiered fee: $1,000 
		application fee and $1,500 processing fee as recommended by the 
		Ordinance Review Committee. 
 
		Member Mutch said as a member of 
		the Ordinance Review Committee they were asked to look at the fees for 
		an applicant of a PA198 tax abatement, an industrial property tax 
		abatement. He said there were some legal limitations on the amount they 
		could charge and they tried to balance that with the actual costs the 
		City incurred during the process. He said the compromise they struck at 
		the Committee level was to make it a two part fee. A fee with the 
		initial application to make sure only serious requests were submitted 
		and a processing fee paid when the application was under consideration. 
		He asked City Administration if Council didn’t approve moving forward 
		with an abatement for a particular applicant, if the second part of the 
		fee would be charged. How he read it, the applicant would be charged the 
		second fee whether it was approved or denied.
		Mr. Pearson said the intent was 
		that the second fee would be paid upon approval.
		
		CM-11-10-147 Moved by Mutch, 
		seconded by Staudt; CARRIED UNANIMOUSLY:
		To approve an application fee for 
		future potential PA 198 tax abatement projects; Two-tiered fee: $1,000 
		application fee and $1,500 processing fee as recommended by the 
		Ordinance Review Committee
		Roll call vote on CM-11-10-147 
		Yeas: Mutch, Staudt, Wrobel, Landry, Gatt, Fischer
		Nays: None
		Absent: Margolis
		
		
		- 
		
			Approval of contract award to University Lithoprinters, Inc., for 
			design and printing of three editions of Engage! in the amount of 
			$125,325 and three editions of Enhance in the amount of $4,575, for 
			a total rate of $129,900 annually, with the option for two renewals.
			
		Mr. Pearson said this was first 
		and foremost for the Parks and Recreation program brochure. They were 
		able to add partnerships with the Library and the Novi School District. 
		It had become one publication that added up to three million pages over 
		the course of the year in this contract. He said there were also special 
		Enhance brochures for seniors that were mailed out.
		Member Staudt thought this was a 
		fair price. He suggested in the future moving away from full color and 
		having a much larger portion in black and white which reduced the cost 
		by 15%-20%. He thought it would still enhance the product to have some 
		color. 
		
		CM-11-10-148 Moved by Staudt, 
		seconded by Gatt; CARRIED UNANIMOUSLY:
		To approve the award of a contract 
		to University Lithoprinters, Inc., for design and printing of three 
		editions of Engage! in the amount of $125,325 and three editions of 
		Enhance in the amount of $4,575, for a total rate of $129,900 annually, 
		with the option for two renewals
		Roll call vote on CM-11-10-148 
		Yeas: Staudt, Wrobel, Landry, Gatt, Fischer, Mutch
		Nays: None
		Absent: Margolis
		
		 
		- Approval of Resolution to establish 
		Commercial Rehabilitation District for 46100 Grand River Avenue, 
		proposed hotel and meeting facility for Suburban Collection Showplace.
		
		
Mr. Pearson said this was a 
		project that had been long in the making. He said an addition of a hotel 
		to the Suburban Collection Showplace would be positive. He said there 
		was new legislation that allowed for consideration of a property tax 
		abatement, it was not like the typical industrial zones, it was a 
		commercial rehab zone. He said it was a 100% abatement for the period 
		granted. The policy the Council adopted a couple weeks ago allowed an 
		abatement for up to six years. They believed the application was 
		complete in terms of the information provided. He said it was a two-step 
		process, they would form the district at this meeting and if there was a 
		positive consideration it would return next week for the actual 
		certificate. 
		Member Fischer thanked Mr. Bowman 
		for his interest in the City of Novi and his continued investment. He 
		asked what recourses they had next week if they approved the creation of 
		the zone this week.
		Mr. Schultz said if they created 
		the district, at the next meeting they would consider the application. 
		He said there was a step where the County could object to the district 
		within 28 days. Assuming that didn’t happen, their next action was to 
		consider the resolution and the certificate based on the criterion in 
		the policy. He said if they didn’t approve the resolution, from his 
		perspective, it wouldn’t move forward and if they did approve the 
		resolution it would go to the State Tax Commission which would also have 
		to approve the resolution.
		Member Fischer asked if there was 
		the potential for an applicant to go straight to the State Tax 
		Commission if Council were to deny the certificate next week.
		Mr. Schultz said if Council didn’t 
		approve the certificate the district wouldn’t go forward. The statute 
		said the Tax Commission had to approve the resolution whether it’s to 
		deny or approve. The next section of the statute stated if the 
		legislative body and the Tax Commission approved the certificate then it 
		would be granted. He felt Council was the deciding body.
		Member Fischer wanted to discuss 
		some of the specifics for eligibility that were included in the policy. 
		He first wanted to address the service reputation. He asked Mr. Bowman 
		how his proposed development went above and beyond what the City already 
		had. 
		Mr. Bowman said the primary 
		benefit was the direct connection to the facility. It was an onsite 
		headquarter hotel which was a top criteria for a decision maker’s 
		process. They were attaching it to the exposition space and the 
		conference space; they would be equivalent to a full service hotel. He 
		said the value presented by the brand they were working with was of the 
		highest quality, the Hyatt Place brand. The main component to be 
		considered was that this was not putting in another hotel at any 
		location. He said looking at the location of the Showplace; it was not 
		the ideal location to just build a hotel. He said they proposed between 
		eight and ten thousand square feet of additional meeting space which was 
		also a differentiating factor. He said major planners were saying they 
		needed additional meeting rooms as well as enough rooms. They hoped this 
		size would be successful, they knew it would be a difficult task and 
		they knew the occupancy rates. He said the service model they were 
		proposing, connecting it with the facility, made the difference.
		Member Fischer said the hotel was 
		classified as a select service hotel and was just stated to be an almost 
		full service hotel He asked what they would be lacking compared to a 
		full service convention hotel.
		Mr. Bowman said they wouldn’t be 
		lacking anything.
		Member Fischer asked if it would 
		be similar to the Marriott connected to the Renaissance Center, 
		including a concierge desk, valet, etc.
		Mr. Bowman said they provided 
		valet for many events and many events provided their own valet. He said 
		he would have to ask Mr. Schramm about the hotel providing valet.
		Member Fischer wanted to clarify 
		the difference between the select service and the full service and how 
		it might differ from other hotels in the area.
		Mr. Schramm said a select service 
		hotel was one where certain aspects within the building were eliminated 
		such as a three meals a day restaurant and added labor in terms of 
		bellmen and concierge. He said select service was more focused on the 
		rooms’ product, relying on services to be provided by nearby businesses 
		in the market. In this particular instance it was more of a trend 
		towards a full service hotel. He said another thing that would be 
		eliminated in a select service hotel would be room service, but in this 
		situation the catering facility from the Suburban Collection Showplace 
		provided an opportunity for room service for some of the guests in the 
		hotel, as well as a much more expansive food and beverage offering to 
		the meetings than you’d typically find. He said from a consumer’s 
		perspective you wouldn’t be able to differentiate between the service 
		levels provided at this proposed facility and what you’d find at the 
		Marriott at the Renaissance Center. It’s just on a smaller scale.
		Member Fischer said the second 
		part he wanted to discuss related to the applicant clearly and 
		convincingly demonstrating that it would not construct the improvement 
		if the City did not approve the abatement. He said they received a one 
		page affirmation that stated this, but asked what market analysis and 
		pro forma financials they looked at that drove the definitive ability to 
		say they would not build the hotel without the abatement. He asked why 
		that wasn’t included.
		Mr. Bowman said if nothing else, 
		being in the hotel industry, in the condition of the economy, that 
		should be extremely evident. He said they admitted it wouldn’t pass a 
		normal feasibility analysis. He said even with the tax abatement, they 
		still had a tremendous amount of work. They were working with Cunningham 
		Limp currently on how to reduce the amount of expected expenditure for 
		it to be feasible. He said they would have to pull together to create a 
		pool of investment equity. One of the things they had the ability to do 
		was meld their operations. He said what made it feasible was being able 
		to attract larger scale conference and convention users for long term 
		success. He said the six year abatement period would allow them to get 
		entrenched and gain additional business to be successful in the future. 
		At about the same time they would be paying full taxes on the Showplace 
		and the hotel.
		Member Fischer said after six 
		years their contention was that they would have grown so much and so 
		many rooms would be over flowing that the abatement would no longer be 
		necessary and it would be profitable.
		Mr. Bowman said he didn’t know if 
		it would reach traditional profitability. If they were able to attract 
		larger scale events they might have to give away some rooms to large 
		scale conference planners in order to get them into the space. He said 
		it would be an effort to build, gain their confidence and make sure they 
		came. Then they could build them into full paying customers and 
		hopefully have their events be successful. He said he knew there were 
		challenges. He hoped that as Detroit expanded Cobo Hall that the 
		Suburban Collection Showplace would provide another alternative for 
		regional and statewide association business that didn’t currently cycle 
		into the area because they didn’t think they had an option.
		Member Fischer said Mr. Bowman 
		mentioned a feasibility analysis so he would assume that one was 
		conducted.
		Mr. Bowman said a traditional 
		analysis had not been done because they knew the amount of equity that 
		had to be put into the project was very untraditional. He said they took 
		about $1 million out of the projected project amount by repositioning 
		the hotel. There were more items that had to come back to the City 
		during the site planning process. They wouldn’t be able to state that 
		this made business sense until all the boxes were checked off. He 
		believed they would have an ultimately successful facility for 
		themselves and the City if they were able to accomplish everything. 
		Member Fischer asked if the latest 
		estimate of $8.5 million in investment to the City was still correct.
		Mr. Bowman said that was the 
		estimate being used to drive the numbers that were required. He saw in 
		the agreement that there was a $9 million requirement; he suggested 
		putting it at an $8 million benchmark. He said his estimation was 
		between $7 and $10.5 million, the $10.5 million being if they added an 
		additional floor to the hotel increasing their capacity to 140 rooms. He 
		said that was not feasible and they may even need to take a floor of 
		rooms off bringing it down in size further in order to make the 
		investment feasible to move forward with. 
		Member Fischer confirmed that they 
		were looking at an investment between $7 and $10.5 million, looking for 
		the City to put a floor of $8 million into the contract.
		Mr. Bowman felt comfortable saying 
		their investment would be $8 million. He said that did not necessarily 
		translate into the value of the hotel because the value of other hotels 
		in the community was significantly less. He said at $8.5 million 
		yielding a $4.25 million taxable value they would be at 35 percent over 
		the average taxable value of hotels in the community. 
		He said there was a benefit in the 
		abatement but if they were required to have an artificially high value 
		established for taxation purposes that offset the abatement. He hoped 
		they would receive reasonable and similar consistent treatment. 
		Member Fischer said he wanted to 
		discuss the impact to local area hotels. Several hotels came forward 
		stating they didn’t believe the addition of this hotel would attract 
		more events to drive overflows into the other area hotels. He said if 
		there was some type of analysis that showed that overflow, some of the 
		hotels would be on board. He said a majority of surrounding area hotels 
		felt this would ultimately hurt their business. He asked what the 
		distinguishing factor was between their thoughts and his thought that he 
		would bring is so much business to the City of Novi that they would see 
		an overflow.
		Mr. Bowman said it was his opinion 
		and that was why he decided to focus on a community wide impact versus 
		just hotels. 
		He said he firmly believed from 
		the letters of intent and interest that they would come to the facility 
		if they had an on-site attached hotel. He said they did a canvasing of 
		State Association Business as a subsection of the market place and it 
		yielded the potential for 28,000 additional room nights in and of 
		itself. He appreciated the fact that in certain instances some hotels 
		didn’t sell out but that showed their point. The people considered where 
		they stayed currently and would still consider where they stayed. The 
		other hotels wouldn’t lose every room night that the Showplace generated 
		for them now. He believed firmly that other communities did similar 
		projects for a reason and the community was behind it for a reason. 
		Often times the projects were funded at tax payer expense, even the 
		hotels. He said they were done at such public/private partnerships or at 
		the public doll because they were there to bring in the delegate 
		dollars. He said he didn’t think Mr. Schramm and Hyatt would come into 
		this Detroit marketplace right now if that additional demand wasn’t 
		going to be there. He said they proposed this before during traditional 
		times and they would have gladly built it. He said now was the time for 
		them. Other communities were proposing similar types of projects under 
		much more traditional publicly funded methodologies. He said if they 
		didn’t build this someone else would and that was when people would be 
		concerned.
		Member Fischer asked if it was his 
		intention to be the end user, operator of the hotel.
		Mr. Bowman said he would be the 
		owner. He said Mr. Schramm would require him to have a professional 
		management company that was engaged in the operation of hotels that they 
		were comfortable with.
		Mr. Schramm said the ongoing 
		structure of the hotel would be that Mr. Bowman would be the owner of 
		the hotel, Hyatt would franchise the Hyatt Place brand name to that 
		entity and along with their approval process they would require and 
		recommend a professional management company to operate the hotel. He 
		said they had been in business for 53 years and there was a substantial 
		amount of equity in the Hyatt name. He said they were particular about 
		who operated any of their brands at any level and price point. They had 
		experience opening hotels in association with convention centers in 
		Denver, San Antonio and Chicago. In each of those Cities they owned real 
		estate and had already existing Hyatt brands. In two of the instances 
		the other hotels were visible from the convention center hotel. He said 
		they saw increase in rate and occupancy in all three cities at the 
		existing Hyatt hotel as a result. He said they did a tremendous amount 
		of research when they launched Hyatt Place in 2005 to quantify the value 
		of their positioning in the market place relative to their direct 
		competitors. Consumers consistently said they saw them as a more upscale 
		brand. He said they were more upscale in nature than the existing hotels 
		in the market place today. He said it would be built at a leverage point 
		with more equity than it took to develop any of the other projects. Mr. 
		Bowman’s basis was significantly higher and his need to charge a higher 
		price point in order to satisfy the obligation would be much more 
		significant. He said as a result there should be very little concern by 
		the existing hoteliers or City Council that Mr. Bowman, as a result of a 
		tax abatement, would be willing or able to trade his product at a price 
		point that would be detrimental to the market as a whole. He believed it 
		would trade at above market rates and allow some of the existing 
		hoteliers to drive their own rates slightly higher which would be a halo 
		effect as a result of the tax abatement.
		Member Fischer asked for the 
		background on why Hyatt Place was chosen as opposed to the other 
		offerings that the Hyatt brand offered.
		Mr. Schramm said it was the most 
		approachable brand they had in their portfolio and it was the leader in 
		the upscale select service segment. He said it was upscale in nature for 
		the price point it competed at. If this transitioned from a tax 
		abatement zone to a bonding zone there could be more conversation but 
		the amount of the bond needed wouldn’t be palatable for anybody.
		Member Fischer asked how many hard 
		commitments Mr. Bowman had from events at the convention center after 
		the addition of a hotel.
		Mr. Bowman said they hosted the 
		Dental Association and they would be returning in 2013. He wanted to 
		coincide that event with the opening of the hotel. He said they would do 
		their best without an onsite hotel to keep them but with his estimation 
		they wouldn’t be able to do enough. He said they had it on the drawing 
		board and went through a series of approvals from their Board of 
		Directors to remain with Suburban Collection Showplace. He said Suburban 
		had the battery, testing and engine show coming up next week that was 
		critical. He said the shows might have to split apart and the battery 
		show required an onsite hotel. He said if they didn’t split apart it was 
		very likely they would be the incubator for Cobo Hall. This was their 
		largest show but they would have to consider relocating without a hotel. 
		He said this was a cycle that they would contract out for years to come 
		and many events were already committed to other locations for 2012, 
		2013, 2014 and beyond. He felt they would get their share of the 
		business and be able to compete for it. The battery show had gone out of 
		their way to tell the Showplace they would contract with him but he 
		didn’t have an actual contact for them at this time. He said the same 
		question was asked when he brought forward the Novi Expo Center with two 
		letters of intent.
		Member Fischer wanted to discuss 
		with City staff the TBON, LLC Suburban Collection half rate industrial 
		facilities which talked about the abatement amounts that had been 
		received to date. He wanted to know the assumptions made to drive the 
		amounts. He asked about the abatement amounts that had already been 
		granted to the property and what the City would anticipate the abatement 
		amount for the hotel in particular would be.
		Mr. Topouzian said there were 
		three different calculations on the sheet he was referring to. The first 
		calculation was the PA198 from 2005 through 2013, when the abatement for 
		the Suburban Collection Showplace would expire; it also goes out from 
		2014 to 2020. The next smaller chart contained to PA210, which showed a 
		six year abatement per the policy from 2013 to 2018, with a couple more 
		years of estimates. The third calculation, which was not eligible for an 
		abatement under PA210, referred to personal property. He said the 
		calculation for PA198 showed from 2005 to 2013, the total amount of all 
		property taxes. The next item was the amount less the state education 
		tax. Taking that calculation you came up with the total abatement 
		amount. The less state education tax was the 6 mils specific to PA198 
		which the applicant had to pay for. He said the bottom line was the 
		abated amount, the line item before that was the total City millage, and 
		was also part of the total abatement amount. The 2014 to 2020 figure 
		showed estimated net taxes of almost $2.1 million which would not be 
		abated. He said the total abated amount including the City mil was 
		$1.579 million for the PA198. The PA210 amount was $627,000.
		Member Fischer said it did appear 
		that $8.5 million was used as the value that would be anticipated with 
		SEV being half of that. He asked if they looked at what the impact to 
		the City might be using the $7 million figure versus the $10.5 million 
		figure.
		Mr. Topouzian said they looked at 
		the hotel construction estimate from $7 million to $10.5 million but the 
		assumption was made based on the $8.5 million.
		Member Fischer asked Mr. 
		Topouzian, in regards to the $1.6 million that was previously abated, 
		what benefits the Showplace had brought to local businesses.
		Mr. Topouzian said small 
		businesses saw the advantage, such as restaurants in the area. He said 
		he had seen hotels have an advantage from the spillover of certain 
		events. He said places in the Town Center such as Biggby Coffee and 
		Potbelly had seen an uptick. He said it had been favorable.
		Member Fischer thanked Mr. 
		Topouzian for the time he spent getting the proper information together 
		for Council. He thought tax abatements should be used sparingly to 
		attract top notch investments. He said they just talked about using the 
		abatement to attract the Suburban Collection Showplace and the money the 
		City had forgone in that abatement. He wasn’t on Council at the time to 
		approve it but he felt it was unique enough and probably deserved the 
		abatement. He said he couldn’t go as far as to say that this hotel would 
		be unique. He didn’t think the service level met the intent of the 
		policy. He wasn’t completely convinced they were at the level they 
		expected in Novi. He didn’t think they received all the information 
		necessary to make him feel that the hotel would not be built without 
		this tax abatement. He thought it was unfair for the City to get 
		involved in providing an advantage to one hotel over another. He said 
		they had hotels that had been in Novi for 20 or 30 years that recently 
		renovated and changed names. He thought for the City to play favorites 
		and forego possible revenue was an unfair competition to one hotel over 
		another. He said he likely wouldn’t be able to support it.
		Member Mutch said they had gotten 
		a lot of feedback regarding this hotel on the local hotel market. They 
		asked Mr. Bowman to provide information on his perception of that 
		impact, both positively and negatively. He wanted to get a better sense 
		of that because other hotels had concerns that he would bring in a new 
		hotel that would take away business from their hotels. He said one thing 
		Mr. Bowman provided to the City was his estimate of 28,000 hotel room 
		nights being generated by shows, conferences and events; he asked if he 
		felt comfortable with those numbers.
		Mr. Bowman said that was only one 
		segment of the market, it was State Association Business only. He said 
		it was a phone survey they conducted in the early stages to determine 
		the State Association Business’ intent. He said they asked if they would 
		consider the Showplace in their rotation if there was an onsite hotel 
		and if they didn’t consider the Showplace currently because it didn’t 
		have a hotel. He said the Showplace did some limited business with some 
		of the association. With the upgrade of having an onsite hotel they 
		could do a considerable amount more. He said there were larger scale 
		statewide conventions that typically rotated between Traverse City, 
		Grand Rapids and Lansing. He said in addition they provided all the 
		letters from significant planners that would bring in tens of thousands 
		of delegates over the course of three to five days. He looked at the 
		opportunity positively and wouldn’t dwell on the negative. He said he 
		didn’t believe a negative existed and it was impossible to quantify. He 
		looked forward to working in partnership with the State Association to 
		pursue this business and have a spillover and regional lodging pool. 
		They would seek and pursue some of the larger scale pieces of business.
		
		Member Mutch said he was looking 
		for an estimated sense of what kind of room night traffic he saw being 
		generated by this investment by the City. He said using the 28,000 room 
		night number for discussion, if 28,000 room nights would be generated by 
		the conferences coming to the Showplace, what percentage of that would 
		be captured onsite and what percentage had to go offsite. He said the 
		other issue he didn’t see addressed in the numbers was what happened to 
		his hotel when he wasn’t filling rooms for a conference or event or on 
		weekends with smaller events. What would the impact of those rooms be on 
		the market?
		Mr. Bowman said an important part 
		of their business plan was that they would pursue and fill midweek style 
		business, such as tradeshow business that occurred. For example, next 
		week they were hosting a midweek three day event. He guaranteed that 
		they wouldn’t keep all of the weekend business on site. People would 
		continue to go for price and other things and he wouldn’t have a 
		competitive advantage. He said the cost basis that he would enter the 
		market in would compete with hotels. He said with all due respect some 
		of the hotels had just been purchased for distressed values and he 
		understood that. He said at 125 rooms, his best estimate was that they 
		would maintain 60 percent of that business onsite. He said the 
		percentage wasn’t only on room nights, for larger scale events they 
		would only be able to host 125 rooms and there were many events that 
		required thousands of room nights. He said he didn’t want to over 
		promise. He said the hotel job generation was important but it would be 
		the impact on other local businesses to focus on. He said they were 
		unique; this situation wasn’t done every day. He said this wasn’t a 
		traditional approach, it wasn’t connected to a casino and there was no 
		bonding available. He said they identified an area where they could 
		expand. He said if they were able to do that within the abatement period 
		they would also cease the abatement of the initial phase because they 
		obviously could.
		Member Mutch clarified that would 
		be something Mr. Bowman would be willing to put into the application. He 
		said the agreement language referred to local vendor participation in 
		terms of commitment from him along the lines of the agreement and a 
		percentage.
		Mr. Bowman said he wasn’t sure how 
		they would make it a percentage. He said they used many local suppliers. 
		He said the letters of support were indeed from suppliers but many of 
		them were located in Novi or immediately local venders. He said his only 
		concern was that he didn’t want to be put into an artificial 
		circumstance and not be able to competitively build the hotel. He said 
		he would give those reasonable standards and reasonable efforts but he 
		couldn’t imagine committing to 50 percent of Novi suppliers. He said he 
		didn’t know that 50 percent of their construction suppliers could be 
		based in Novi and provide the manpower, expertise and pricing power to 
		do that. He said he would be happy to consider it and if the City had a 
		list he would make sure they received their bidding information. He 
		thought their track record stood for itself; he would love nothing more 
		than for every supplier to be a Novi supplier.
		Member Mutch said at this point he 
		would be looking for agreement language that addressed some commitment.
		
		Mr. Bowman said he had no problem 
		in committing to using local suppliers, vendors and contractors. He said 
		off the top of his head many of the companies they used currently told 
		them the only reason they were in business today was because of the 
		Showplace. He said in the agreement they could add to bring the matter 
		to the table each year and if they didn’t feel he met the criteria the 
		abatement could cease. He said he didn’t know how he could commit to a 
		percentage.
		Member Mutch said he said he 
		reviewed what other communities might potentially be looking at in terms 
		of potential competition. He felt less concerned after reading that 
		information due to other community’s financial situations and the public 
		viewpoint. He said after everything that had gone on in Troy the past 
		year he couldn’t imagine public support going forward with a 
		public/private partnership. 
		Mr. Bowman said he was the 
		seconding vote that allowed the study to go forward at the Convention 
		Visitors Bureau in Detroit. He said it was Troy based hoteliers that 
		pushed for it. He said not all the hoteliers would be adjacent to the 
		facility but they would come together to do something that could attract 
		larger scale business into the community.
		Member Mutch said looking at that 
		information it wasn’t as compelling as Mr. Bowman thought it was. He 
		said he would take the same approach to the establishment of the 
		district as he did with the Tognum proposal that they saw a few meetings 
		back. He said as a Council they established a policy but he didn’t 
		necessarily agree with the approach of having the City indirectly 
		subsidizing this hotel operation at the Suburban Collection Showplace. 
		He said it was the same problem he had with granting tax abatements 
		generally to businesses. He didn’t think it was the business of local 
		government to get into the business of subsidizing private enterprise 
		that way. He said they talked a lot about the importance of the free 
		market. He said it was very interesting for him to listen to people in 
		Lansing the past couple weeks rail against State and Federal involvement 
		in building a public bridge and countering private enterprise. He said 
		these were the same people who were encouraging and passing legislation 
		that resulted in public government getting involved in indirect subsidy 
		for this particular operation. He said in terms of the practical 
		operation of the policy, he was willing to support the process moving 
		forward. He thought the proposal was in line with what they expected 
		from the policy. He said they had another opportunity to vote on the 
		actual agreement and the abatement itself. He said he wasn’t telling Mr. 
		Bowman anything he hadn’t heard from him personally, he had been 
		consistent with the City’s rule on tax abatements. He said for 
		discussing the establishment of the district, if the proposal was 
		consistent with their policy at this point he was willing to vote to 
		move it forward. 
		Member Wrobel said tonight all 
		they were doing was approving a resolution to set up a district. The 
		questions they had would be best served at their next meeting when they 
		decide to grant the abatement or not. He said he had a lot of question 
		that he would ask at the next meeting.
		
		CM-11-10-149 Moved by Wrobel, 
		seconded by Staudt; MOTION CARRIED: 5 – 1 
		To approve the Resolution to 
		establish Commercial Rehabilitation District for 46100 Grand River 
		Avenue, proposed hotel and meeting facility for Suburban Collection 
		Showplace
		
		Member Staudt said he would also 
		hold most of his comments until next week. He said he was a professional 
		traveler who attended 12 to 15 trade shows a year. He had also been 
		responsible for setting up tradeshows and conferences, he couldn’t think 
		of ten percent of those facilities that were not attached to the 
		convention centers he selected. He didn’t see the Suburban Collection 
		Showplace surviving without a hotel. He said he could empathize with the 
		competition issues but this was a very unique facility even recognized 
		by L. Brooks Patterson as one of the community’s crown jewels. He 
		thought it should have been built with a hotel from the beginning. He 
		said this wasn’t really a hotel; it was the continuation of a very large 
		project that was started years ago. He said one of his concerns was 
		putting preconceived notions on their decisions. He said the Detroit 
		auto makers figured out that making quota issues and various types of 
		suppliers didn’t work anymore. He said they could only work with this 
		business to make them successful and give them the flexibility to do the 
		right things. He thought Hyatt hotels were premium hotels. He said some 
		convention center onsite hotels reached prices of $350 to $500 a night. 
		He said most hotels were built on property that was owned by the public 
		and there was still connection to it. This was entrepreneurism at its 
		highest degree. He said he would support it, he was sorry that it 
		affected businesses but that was the nature of the abatement period. He 
		said the company he worked for worked with Plymouth Township and 
		received an abatement because they made a significant investment in that 
		community and they thought it was worthwhile for them to make a larger 
		commitment. By making the abatement with them they were able to spend 
		much more on their building and he felt the same thing would happen with 
		this facility. 
		Member Mutch said he wanted to 
		clarify that the request for the local vendor and supplier percentages 
		wasn’t a personal request, it came directly from the policy and if 
		Council Members had concerns about that then it should be addressed in 
		the policy. He said in the agreement there was discussion about the use 
		of local jobs as one of the requirements. He wanted to be clear that 
		they all agreed to those requirements when they agreed to the policy.
		Mayor Landry said when he looked 
		at the project what was most important to him was to place the hotel 
		portion in prospective. He thought the project was unique and they 
		didn’t have to look any further than the legislation of PA210 because 
		they created an exception just for this project. It didn’t allow 
		abatements for any hotel anywhere, it’s an abatement for a hotel 
		attached to a convention center of a certain size and there was only one 
		place that complied with those standards. The legislation of the State 
		of Michigan specifically recognized this project as unique. He said what 
		was really at issue wasn’t the hotel, it was the convention center. He 
		saw two issues. First, was the Showplace important to the City of Novi 
		and second, with the hotel would that improve the marketability of the 
		Showplace or would it allow it to preserve its current existence. The 
		Showplace brought in 1.5 million people to the City of Novi. He said it 
		had an annual economic impact on the City of Novi of $675 million there 
		was no other single business in the City that did that except possibly 
		Twelve Oaks Mall. He said there were three other current discussions 
		regarding the creation of convention centers located in Troy, Dearborn 
		and Romulus. He said a hotel at Novi’s convention center might scare one 
		or all of them off. This meant we were protecting our business and our 
		City or at least made them think differently. He said the issue wasn’t 
		about comparing the hotel that was proposed to any other hotel; to him 
		it was about the Showplace. He said looking at the policies, the 
		objectives were to phase in long term tax benefits, and after the six 
		year abatement the City would be receiving another $100,000 a year. 
		Another objective was to assist in the economic viability of an existing 
		convention and trade center without demanding high public services; he 
		said it would clearly enhance that. Third, the capital investment that 
		would serve as a catalyst for other substantial investments in the City 
		while not undermining the economic or financial viability of existing 
		businesses, the effects of other hotels. He said he saw that 21 of the 
		49 potential new conventions would require more rooms than the hotel 
		would have, 43 percent of the expected new business would have to go to 
		other area hotels. He said no other hotels could say that because they 
		were built, they provided business for other hotels because they weren’t 
		attached to convention centers. He said every hotel had a unique aspect, 
		Staybridge Suites was right next to Providence Hospital, and a 
		percentage of their business was long term stay for people visiting 
		people in the hospital. The Inn at St. Johns had a wonderful golf course 
		and Romanesque wedding chapel, every place had a unique aspect that 
		allowed them to draw customers that no one else would draw. He said 
		Marriot just invested a lot of money into the Renaissance Baronette, so 
		the Novi market is investable. He said the Suburban Collection Showplace 
		does improve the quality of life in Novi because when there is an event 
		in town local business does increase. He said he was in support of this. 
		He said to those who said Novi gave too much to the Showplace, the 
		legislature passed PA210 stating there was 100 percent abatement for up 
		to ten years. The first thing Novi did was to say no to the Showplace, 
		we were not going ten years, Novi’s policy was six. He said they did 
		that to be consistent because the PA198 policy allowed 50 percent to be 
		abated for twelve years. He said they did say no and they have said no. 
		He thought it was unique and was in the best interest of Novi to do so. 
		His feeling on tax abatements was that they were like three irons, if 
		you wanted to have a complete set of golf clubs in your bag, you had to 
		have one but you didn’t use it very often. He said he would support the 
		motion and the creation of the district.
		
		Roll call vote on CM-11-10-149 
		Yeas: Wrobel, Landry, Gatt, Mutch, Staudt
		Nays: Fischer
		Absent: Margolis
		
		 
		- Approval of Sign Ordinance Text Amendment 
		11.100.41 to amend the City of Novi Code of Ordinances at Chapter 28, to 
		add regulations concerning the placing of signs in the PSLR, Planned 
		Suburban Low-Rise Overlay Zoning District. First Reading 
		
Mr. Pearson said there were two 
		related items, the first was a sign regulation package and the second 
		was a zoning overlay district. He said this had been under consideration 
		dealing with transitional area between residential and the Grand River 
		corridor area. He said the Planning Commission and staff made positive 
		recommendations that this overlay be instituted to provide flexibility 
		to the property owners. He said the existing properties by the overlay 
		would not become nonconforming, it would provide an option for 
		development options that would stay in keeping with the surrounding land 
		uses.
		Member Wrobel appreciated the work 
		that the Planning Commission did on this item; it took a lot of 
		foresight and hard work. He said when he looked at the projected areas 
		that were involved some of them made sense to him based on their 
		closeness to Providence Hospital and some other developments. The one 
		piece that didn’t make sense to him was the property at the southwest 
		corner of Beck and 11 Mile Road. He asked Mr. Spencer for the rationale 
		behind the decision for adding that.
		Mr. Spencer said part of the 
		rationale was looking at what land uses were currently out there and 
		what could be buffered. He said they looked at a line that was about a 
		half mile parallel to the south side of Grand River, north of that line 
		was higher density developments. He said about ¾ of a mile south they 
		saw more residential developments, schools and some vacant property that 
		the school system owned. He said the ¼ mile stretch between the two 
		lines included most of the Bosco Property and therefore it was included 
		in the overlay. 
		Member Wrobel asked what the 
		density per acre would be in the projected acre.
		Mr. Spencer said it would be 7.3 
		dwelling units per acre.
		Member Wrobel said he understood 
		the rationale for putting it in this area and some parts made sense but 
		he wasn’t comfortable at this time, given the current infrastructure 
		supporting such a density. He said he was leaning to not support this 
		item.
		Mayor Landry said it appeared to 
		him that item 4 was dealing with the signs and item 5 should be dealt 
		with before item 4.
		
		CM-11-10-150 Moved by Fischer, 
		seconded by Landry; CARRIED UNANIMOUSLY:
		To table item 4 until after item 5
		Roll call vote on CM-11-10-150 
		Yeas: Landry, Gatt, Fischer, Mutch, Staudt, Wrobel
		Nays: None
		Absent: Margolis
		
		 
		- Approval of the establishment of the 
		Suburban Low Rise Overlay District and related regulations, including:
		
 
	
	
		- Zoning Ordinance Text Amendment 18.253 to 
		amend the City of Novi Zoning Ordinance to add Article 23B, PSLR, 
		Planned Suburban Low-Rise Overlay District; to amend at Article 24, 
		Schedule of Regulations, Section 2400 Height, Bulk, Density and Area by 
		Zoning District; and to amend at Article 25, General Provisions, Section 
		2509 Landscape Standards: Obscuring earth berms and walls, right of way 
		buffers, and interior and exterior landscape plantings; Section 2519 
		Performance Standards and Section 2520. Exterior Building Wall Façade 
		Materials; and 
 
		- Zoning Map Amendment 18.700, initiated by 
		the City of Novi, for rezoning 131.7 acres of property in Section 17 and 
		Section 20, located north and south of Eleven Mile Road, east of Wixom 
		Road and west of Beck Road, by overlaying the PSLR, Planned Suburban 
		Low-Rise Overlay District on properties in the R-1, One-Family 
		Residential; R-3, One-Family Residential; RA, Residential Acreage; RM-1, 
		Low Density, Low-Rise Multiple-Family Residential; and I-2, General 
		Industrial Districts. First Reading
 
	
	
	Mayor Pro Tem Gatt referred to Mrs. 
	Canup’s statement that no one in Pioneer Meadows was notified. He asked Ms. 
	McBeth if that was correct.
	Ms. McBeth said there were a number of 
	notifications that went out for the most recent public hearing at the 
	Planning Commission. There were 61 property owners notified in areas 
	surrounding the proposed rezoned area. She said the notice was also in the 
	Novi News and there were five rezoning signs scatter throughout the area at 
	key locations. She said there were a number of open invitations for the 
	public to attend and a special website to share the information.
	Mayor Pro Tem Gatt asked how one 
	person in Pioneer Meadows might not have been notified when others were.
	Ms. McBeth clarified that not all the 
	people in Pioneer Meadows were notified. People within 300 feet of the edge 
	of the rezoning were notified. 
	Mayor Pro Tem Gatt said he understood 
	the policy of the 300 feet but when you looked at a map of a case like this 
	and saw that the real dense population of people who would be affected lived 
	further than the limit, he thought it would be appropriate for the City to 
	bend the rules and send everybody in the subdivision a notice. He thought it 
	was too dense of a proposal for him to support. He didn’t think the 
	infrastructure could withstand it and he wouldn’t be supporting it for that 
	reason.
	Member Mutch said he was conflicted on 
	the proposal. One of the arguments made for it was its adjacency to 
	Providence but on the other hand one of the things that stood out when 
	looking at the maps of that area was the natural featured woodland and 
	wetlands between the Providence Hospital campus and the 11 Mile corridor, it 
	was a significant buffer. He said it created a buffer between what was going 
	on in the Grand River corridor and the 11 Mile corridor. He said not that 
	long ago Council saw the Medilodge proposal which was in that area on 11 
	Mile. This was the model for the Suburban low-rise concept. He said looking 
	at the parcels under discussion, the Wizinsky property and Profile Steel 
	property adjacent to Target were different situations than the Bosco 
	property. He said the ordinance raised concerns with the issue of the 
	proposed density. He was surprised that this allowed multifamily up to 7.3 
	dwelling units per acre. He said Medilodge showed you could have higher 
	density developments without a lot of impacts. If other parts of the 11 Mile 
	corridor developed similarly with senior housing, convalescent care or 
	assisted living facilities he would probably feel comfortable. He thought 
	there was a lot of good material in the item related to concept. It laid out 
	a framework that would bring the City attractive development that would be 
	more consistent with the residential area. They had to figure out how to 
	deal with the density issue because that was what raised concerns with 
	people. He thought the more appropriate direction would be to send this back 
	to City administration to look at the density issue and provide feedback. He 
	said it contained a lot of good planning concepts. They had to figure out 
	what to do with the area because it was a transitional area. With the 
	approval of Medilodge, Council opened the door for the development to 
	continue along that area. He said the current zoning was R-3 Single Family 
	Residential which wouldn’t give the City the type of quality development 
	they could see from this zoning district if it were changed a little.
	Mayor Landry agreed with Member Mutch. 
	He thought that area of the City was a transition area but presented a 
	tremendous opportunity. He said the hospital changed the entire quadrant of 
	the City. He saw the area building out with medical facilities, congregate 
	facilities, perhaps physical therapy places. He said he liked the tenor of 
	the Zoning Ordinance to encourage development of nontraditional residential 
	but would look like residential. He said they had to be proactive to develop 
	the area to use the hospital as the engine to allow medical related 
	facilities to build in the area of the City. He said he didn’t like the 
	thought of a lot of apartment buildings or real high density traditional 
	residential developments in these areas. He thought there were certain 
	aspects that were very good.
	Mr. Pearson said he was hearing two 
	issues, the boundaries and the residential density component. He thought 
	they could come up with information between the first and second reading. If 
	they weren’t comfortable at the second reading they could send it back to 
	the Planning Commission for a more full review. 
	Member Mutch said he believed the 
	Planning Commission had a fairly robust discussion on this item. Without 
	some direction from Council on what they wanted, he didn’t feel it would be 
	beneficial to send back to the Planning Commission. 
	Mayor Landry said he thought the Bosco 
	property had to be included in this because it was adjacent to what was 
	going to be developed. He didn’t think that property was going to stay a 
	hobby farm because it was a prime piece of property. He felt comfortable 
	passing something tonight and seeing what administration brought back. If 
	Council didn’t like what was brought back, it could be sent back to the 
	drawing board. 
	Member Fischer said he was fine with 
	passing the first reading, but since they didn’t seem to be providing 
	direction, they might be better postponing it this time. Once they had more 
	details from staff they could have a first reading at the next meeting and 
	then provide more clarification to move to second reading. He agreed that 
	they needed to tone down the density. In regards to the Bosco property, he 
	said he would have an issue including that property with the current 
	proposed density. He said if in part of the package from staff, the density 
	was brought down, then he could live with including the Bosco Property but 
	that would be a key to his decision.
	Member Wrobel said he agreed with 
	Member Fischer he wouldn’t be opposed to the Bosco Property, but not at the 
	current stated density. He would listen to alternatives from staff.
	Mr. Pearson said for a practical 
	matter, there could be different Council Members if they didn’t have the 
	first reading at this meeting.
	
	CM-11-10-151 Moved by Mutch, seconded 
	by Fischer; CARRIED UNANIMOUSLY:
	
		- To approve the establishment of the 
		Suburban Low Rise Overlay District and related regulations, including:
		
 
	
	
		- Zoning Ordinance Text Amendment 18.253 to 
		amend the City of Novi Zoning Ordinance to add Article 23B, PSLR, 
		Planned Suburban Low-Rise Overlay District; to amend at Article 24, 
		Schedule of Regulations, Section 2400 Height, Bulk, Density and Area by 
		Zoning District; and to amend at Article 25, General Provisions, Section 
		2509 Landscape Standards: Obscuring earth berms and walls, right of way 
		buffers, and interior and exterior landscape plantings; Section 2519 
		Performance Standards and Section 2520. Exterior Building Wall Façade 
		Materials; and 
 
		- Zoning Map Amendment 18.700, initiated by 
		the City of Novi, for rezoning 131.7 acres of property in Section 17 and 
		Section 20, located north and south of Eleven Mile Road, east of Wixom 
		Road and west of Beck Road, by overlaying the PSLR, Planned Suburban 
		Low-Rise Overlay District on properties in the R-1, One-Family 
		Residential; R-3, One-Family Residential; RA, Residential Acreage; RM-1, 
		Low Density, Low-Rise Multiple-Family Residential; and I-2, General 
		Industrial Districts. First Reading
 
	
	
	Member Mutch said as part of the 
	discussion about density he would like to bring back a refresher on the 
	Medilodge project because his biggest issue with density was having 
	apartment style developments. If they had something high density similar to 
	a Medilodge project, he would be more willing to consider that.
	Member Staudt said at the time they 
	were looking at the Medilodge project, he was looking at it as an 
	independent event. He would have a difficult time seeing multiple similar 
	projects on 11 Mile. He doubted he would support the second reading if it 
	included the Bosco property.
	Mayor Landry asked if as an overlay 
	district every project had to come before Council for approval.
	Ms. McBeth said as an overlay, the 
	existing zoning and uses could continue. If the applicant chose to come 
	forward, they would first go to Planning Commission with a concept plan and 
	public hearing and then City Council for approval of that. Then it would go 
	back to the Planning Commission for approval of the site plan.
	Mayor Landry confirmed that every 
	development, if the overlay district was passed, would 
	have to come before the Planning Commission for recommendation and then City 
	Council and all the residents would have an opportunity to weigh in at that 
	time if they didn’t like a certain aspect. 
	
	Roll call vote on CM-11-10-151 Yeas: 
	Gatt, Fischer, Mutch, Staudt, Wrobel, Landry
	Nays: None
	Absent: Margolis
	
	
		- Approval of Sign Ordinance Text Amendment 
		11.100.41 to amend the City of Novi Code of Ordinances at Chapter 28, to 
		add regulations concerning the placing of signs in the PSLR, Planned 
		Suburban Low-Rise Overlay Zoning District. First Reading 
 
	
	CM-11-10-152 Moved by Fischer, 
	seconded by Mutch; CARRIED UNANIMOUSLY:
	To approve the Sign Ordinance Text 
	Amendment 11.100.41 to amend the City of Novi Code of Ordinances at Chapter 
	28, to add regulations concerning the placing of signs in the PSLR, Planned 
	Suburban Low-Rise Overlay Zoning District. First Reading
	Roll call vote on CM-11-10-152 Yeas: 
	Fischer, Mutch, Staudt, Wrobel, Landry, Gatt
	Nays: None
	Absent: Margolis
	
	AUDIENCE COMMENT – None
	
	
	
	MATTERS FOR COUNCIL ACTION – Part II
	
	
	
	
	COMMITTEE REPORTS – None 
	
	
	
	MAYOR AND COUNCIL ISSUES – None 
	
	
	
	AUDIENCE COMMENT – None
	
	
	
	ADJOURNMENT
	
	There being no further business to 
	come before Council, the meeting was adjourned at 9:36 P.M.
	
	 
	________________________________ 
	________________________________ 
	David Landry, Mayor                          
	Maryanne Cornelius, City Clerk
	
	 
	________________________________ Date 
	approved: October 24, 2011
	Transcribed by Natalie Laitinen